Is Print Advertising Dead?…me thinks not!
Read More
When you flick through the pages of your sector’s leading trade magazine, are you greeted by a sea of advertising sameness? You’re not alone.
Does this sound familiar; a prominent three-quarter product image, a headline that’s all tell and no sell, a laundry list of features, and an over-sized logo that screams, “We’re here!?”
Sure, sticking to the formula might make you feel like you’re in the game. But to win, you need to stand out. And in a sea of lookalike ads, that’s tough.
The current creativity bar is set rather low. Imagine the potential if you injected more creativity into your advertising strategy?
What an opportunity for a progressive-thinking brand! Is this you?
Picture this: a headline so captivating it stops readers in their tracks, an eye-catching image that tells a compelling story, and a message that lingers long after the magazine is closed.
At its core, it all boils down to one thing: an IDEA!
Ditch tired product descriptions; save those for the catalogues. Instead, focus on headlines that spark curiosity and demand attention. After all, nailing the headline is half the battle.
Creativity isn’t limited to print; it extends across all marcomm channels. What shines on paper often thrives online, but the reverse is seldom true?
No in-house creative team? No worries. Seek fresh perspectives and bold ideas outside your company. Playing it safe in today’s competitive landscape means fading into the background.
Chris and I understand the power of creativity in advertising. As specialists, we craft campaigns that not only grab attention but leave a lasting impression.
We’d love the chance to impress you. Reach out to us, and together, let’s make your brand stand out from the crowd.