As a graduate of Salisbury College of Art, I’ve always felt lucky to have been given such a comprehensive, creative grounding.

37 years later I still enjoy operating as a ‘get-your-hands-dirty’, type of creative.

B2B has always been where I deliver. From a start point of scientific products, I’ve now worked on a vast array of manufacturing and engineering products – from compact fluorescent lamps to fire resistant cabling!

Like many, I’m an advocate for creating clever but simple concepts for (sometimes) complex products. The best ideas should always feel easy to apply, across offline/online channels and media.

Honoured to have guest-lectured alongside the late, John Gillard founder of the School of Communication Arts. Invited to critique creative work for B2B Marketing magazine. Published in The Guardian. Reed Elsevier entered a very successful DM campaign we devised for them, for a DMA Award – alas, we didn’t win, but we’ll try again!

Favourite creative passion – art directing studio and location photography.